The PR campaign for Pampers Unicef raises funds to purchase tetanus vaccines for children in Africa. Zlatica Puškárová has become an ambassador of the charity campaign “Let's Show That We Have a Heart”. The campaign was aimed at helping children in Africa through life-saving vaccines. When buying every pack of Pampers in the COOP Jednota network, two vaccines went to Africa to help save many lives. The campaign was initiated by the Pampers brand, which together with COOP Jednota Slovakia decided to finance the purchase of vaccines. As part of the Pampers charity campaign, in partnership with UNICEF, "Let's Have a Heart", Slovaks helped raise funds to purchase 117,404 infant tetanus vaccines for children in poor countries. Project Ambassador Zlatica Puškárová visited UNICEF's headquarters in Slovakia and handed over to the director Miroslav Kana a symbolic case for the transfer of vaccines. UNICEF has delivered all of these vaccines to vulnerable children and their mothers in African countries where they are involved in life-saving vaccination programs. Slovaks could engage in this initiative in two ways - by buying diapers for their children or by promoting the spread of Facebook awareness.
